Although Hollywood exports continue to dominate global entertainment markets, debates about transnational flows of television have moved beyond the media imperialism thesis to focus on deliberations about globalisation.
That is, through the emergence of a global culture, it is clear to see that it is becoming more and more popular for multi-directional media flows. This is, more types of media are being widely made available cross culturally, mainly this is shown to be active in cities such as Bombay, Cairo, and Hong Kong.
There are a number of different flows which include; economic, demographic, technological, cultural, and ideological. All these have taken a giant leap because of globalisation through the improvement of the internet. This has allowed for the development of new media capitals because more people are exposed to different cultures through the use of television shows, and film. Because of the emergence of the internet and social media platforms, it has allowed for the growth of these less popular television shows in the western world.
Curtin, Michael (2009) ‘Matrix Media’. Television Studies After TV: Understanding Television in the Post-Broadcast Era. Eds Graeme Turner and Jinna Tay. London: Routledge. pp. 9–19.
Thussu, Daya Kishan (2007) Media on the Move: Global Flow and Contra-Flow. London and New York: Routledge.