“The central problem in today’s global interactions is the tensions between cultural homogenisation and cultural hetrogenisation” – Appadurai
The result of globalisation, has lead to the breakdown between cultural, technological, and trade barriers between nations. Globalisation has allowed for individuals to be largely exposed to cultures, values and norms that may not be largely present in their own country of origin. Through globalisation, it has lead to the increase of the American culture, which can be clearly seen through the popularity of the American film industry, fast food outlets, as well as typical americanised culture. However, as a result of this, a sense of culture homogenisation can be seen with the american culture. That is, through globalisation, a sense of cultural imperialism could potentially take affect.
Personally, Globalisation has allowed me to develop a greater knowledge and appreciation for the varying cultures of the world, allowing me to participate in a number of cultural customs, norms and values. For example, through globalisation, I am able to watch film and television created and aimed towards an American, European, or Asian audience, wear clothes not available within Australia, and eat foods not specifically from Australia. Through this, it has broadened my own understanding of not only the culture I am watching, but even my own culture. Through the boom of the internet, we have been able to connect in a way that was never before possible. Having access to a multitude of new information and mediums has truly allowed for globalisation to further expand.
However, we cannot ignore this aspect of cultural imperialism which has definitely taken affect around the globe. Although globalisation allows for the dismissal of cultural barriers, a result of this is also cultural imperialism and the destruction of other cultures. This idea of Americanisation and the growth of American culture is an example of this idea of cultural imperialism, as the booming, economically viable, companies such as Mcdonalds and Coca-cola have inevitably taken over the globe. It is important to see how through globalisation technology has enable the connection of cultures creating better lives for those able to participate, but also, this has lead to a greater separation between social classes, those able to connect, and those not.
Globalisation definitely means different things to different people. It allows everyone to connect in different ways. For me, globalisation allows me to participate and live life in a way that I wouldn’t be able to if it weren’t for the connectivity of the globe.
Sheel, A, (2008), ‘A Breif History of Globalisation’, The Economic Times, 25 July, 15th August 2014, http://economictimes.indiatimes.com/opinion/guest-writer/a-brief-history-of-globalisation/articleshow/3276531.cms
O’Shaughnessy, M and Stadler, J (2008) ‘Globalisation’ Media and Society (fifth edition) Oxford: Oxford University Press, pp. 458-471.